The key challenge for repositioning the Rundle Mall Precinct is identifying the particular areas within the Precinct that could act as a catalyst for wider change.

Rundle Mall itself requires significant attention being the heart of the Precinct. However, there are a number of laneways which not only feed Rundle Mall but a number of adjoining precincts. Collectively, Rundle Mall and these laneways have not yet reached their full potential in offering diverse experiences for Rundle Mall users. Based on the detailed investigations of this Master Plan and many other associated reports the following priority areas have been identified to reposition Rundle Mall Precinct:

• Rundle Mall
• Gawler Place
• Charles Street
• James Place
• Twin Street

In addition to these areas, there are a number of vacant upper levels and basements within buildings that could accommodate a diverse mix of land uses. The deregulation of relevant policy to activate all these dead spaces is required through flexible leasing arrangements, liquor licensing, building code and planning policy, outdoor dining laws and trading hours.